Absolute Shift builds products people wish already existed.
We identify opportunities for improvement and build products that help people do more.
We build products that are more useful, capable, or effective than what exists today.
Automotive Technology
Products designed to improve visibility for drivers.
Vision & Optical Technology
Products built around real optical workflows and patient needs.
Intelligent Software
Software that simplifies decisions and complex processes.
Build. Test. Improve.
Launch the simplest version that delivers real value. Improve it through evidence and use.
Eric Verret
Eric Verret is an optometrist with 27 years of experience and the owner of Escondido Eyecare in California. His clinical work has centered on identifying practical vision needs and finding better ways to address them.
Absolute Shift applies that same way of thinking more broadly: notice where existing products fall short, identify what would make the experience meaningfully better, and build it.
Absolute Shift, LLC
A California technology company developing products across automotive, vision, and intelligent software.
Do more than others can.